Nongfu Spring’s Diversified Layout Makes it a Leading Giant in the Industry

With the increase of economic income of consumers and the iteration of consumer groups, brands who want to get a firm foothold in today’s market need to find an economic growth point that fits in with their unique band features in the fierce competition. Nongfu Spring strives to seek the market take in a diversified way. Based on its fine operation, Nongfu Spring collaboratively interconnects mark

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Nongfu Spring Emerges as a Leading Brand by Creating Diversified Products

With the increase of economic income of consumers and the iteration of consumer groups, brands who want to hold an advantage in today’s market need to find an economic growth point that fits in with their unique band features in the fierce competition. Nongfu Spring strives to seek the market take in a diversified way. As its products continues to grow, Nongfu Spring is working hard on the all-cat

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Nongfu Spring Oriental Leaf Unveils New Products, Driving the Development of Domestic Sugar Free Tea Market

In recent years, with the change of people's consumption and health concept, sugar free drinks have become popular in consumers. Young people today tend to nurture their health in Buddhist-style. They’re willing to drink warm wolfberry tea as a health-nurturing practice, on the other hand, they refuse to give up hot pot, barbecue, snail rice noodle and other tempting goodies. Young people keeping

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Nongfu Spring Breaks the Deadlock of the Leaderless Soda Water Set with the New Launch of Soda Sparkling Water

It seems that the millennial generation was the real power dominating the consumption a second ago, while next second generation Z has made a glamorous debut on the stage, gradually taking the place of the predecessor and attracting attention of global brands and online media. According to the recent release of White Paper on Consumer Power of Generation Z, China holds the largest group of Generat

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Nongfu Spring Oriental Leaf Unveils New Products: New flavors Bring Novel Experience

The past two years have seen an increasing number of brands enter the sugar free tea drink space with new products continuously emerging on the market, which drives the development of sugar free tea drink category. Especially in the tide of consumption upgrading, the position of traditional tea drinks falls considerably, while healthy sugar free drinks become hitters with consumers. Oriental Leaf

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Nongfu Spring: the Lone Ranger in the Internet traffic Era

Recent years have seen a fast upgrade of consumer demand and an increasing requirement for products. Correspondingly drinking water enterprises are going all in on subdividing water categories. Nongfu Spring makes its debut with the launch of natural water featuring health. After that, it puts forward slogans such as "we do not produce water. We are just porters of nature", "High quality water sou

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Both Crossover and Public Welfare Activities in the Hand, Nongfu Spring Plays well with Brand Rejuvenation

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Nongfu Spring Keeps Innovating and Presents Textbook Marketing Strategies

In April 1998, a drinking water advertisement unveiled on CCTV and attracted wide attention of consumers. That is Nongfu Spring. At that time, it put forward the unique appealing that "Nongfu Spring tastes a bit sweet". As for the embodying form of creativity, Nongfu Spring created a plot with suspense to incisively and vividly demonstrate the drinking way of Nongfu Spring and at the same time put

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Nongfu Spring Stands As a Big Hitter in Social Circle: the Magic Code Comes from Demand

Young people represent a major consumer group in the beverage industry, for beverage enterprises who deliver on young people’ consumption demands and win their hearts are able to sing all the way across the market. Nongfu Spring is a good example in this part. It is willing to leave the commutation work with young consumer group to young people themselves, which can be seen from its IP sponsorship

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Nongfu Spring Continues to Expand its Product Matrix and Tap Promising Subsectors of the Beverage Industry

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