On the evening of April 9th, the 2025 Sanya Rose Culture Festival opened grandly at the Yalong Bay International Rose Valley. Government officials, foreign diplomats, and representatives from Sanya's sister cities attended the ceremony. Under the theme "Prosperous Free Trade Port, Blossoming Future," the festival integrates culture, tourism, and industry to shape a new international romantic economy, enhancing Sanya's status as a global tourist destination.

The opening ceremony highlighted internationalization and cultural depth through original dances, theatrical performances, and Li ethnic wedding costume shows. Programs like Spring Waltz, Flowering Li Village, and The Rose blended orchestral music, ballet, and intangible cultural heritage, captivating global audiences.

Key events such as the "Citywide Romance Delivery" campaign, rose-decorated roads, floral car parades, and music flash mobs have launched.150 meticulously curated multilingual love declarations now adorn the rose-covered paths of Xinfeng Bridge and Sanya Bridge, forming a romantic visual matrix alongside floral cars parading citywide. From April 9th, rose-themed parades will cover Jiyang, Tianya, and Haitang districts, accompanied by live music and rose giveaways. Collaborations with local brands like Natural Coconut and CC Tea offer limited-edition products.

The 2025 Sanya Rose Culture Festival, with romance as its medium and culture as its soul, has successfully built a bridge connecting emotions and the city. Through diverse creative activities and collaborative marketing with enterprises like the Sanya Tourism Development Group, the festival has not only elevated Sanya's international profile but also injected vibrant energy into the cultural economy of Hainan Free Trade Port. In the future, Sanya will continue to empower industries through culture, crafting more romantic stories.