Flipkart Platform「Wishop」 Has Obtained $60 million in B Round Funding to Provide a Playful Online Shopping Experience

Recently, the originate electronic business company of「Wishop」, based in Bangalore of India, announced that it has obtained another high financing of 3 billion rupees in B round funding,

Which was led by Madrona and joined by Impact Venture Capital, RingCentral Ventures and others, and it will support the further high-speed growth of「Wishop」.

Launched in June 2022, 「Wishop」 has attracted more than 300,000 active users to shop on the platform, which offers a brand new Internet experience. In addition, its innovative creation and integration of various gamification gameplay allows users to experience an interesting interactive process while shopping. With good feedback from users, 「Wishop」users have developed rapidly, with the order quantity breaking new highs repeatedly and the repurchase rate of users exceeding 56%. These data are also the core of boosting the acquisition of B round financing in a short period of time.

The co-founder of the company Vladimir Lupenko said in a statement: “We have created a whole new shopping experience. Millions of retail stores in India are facing competition from large retail chains and e-commerce giants like Flipkart and Amazon. The advantage of the platform of 「Wishop」 perfectly combines traditional retailers, suppliers, users and platforms, which truly benefits all parties.

At the same time, to provide the most competitive price, 「Wishop」cuts the irrelevant multi-layer distribution system, and directly cooperates with large manufacturers and national distributors. When users choose goods, they can choose the goods of both high quality and low price.

Vladimir Lupenko attributes the company's good performance to the following three points: Firstly, the company innovates in the e-commerce industry, breaking the original form, and young users prefer this game-like shopping mode in terms of shopping experience. Secondly, Wishop attaches great importance to users' long-term feelings after shopping and always puts product quality in the first place. The perfect customer service system enables users to shop without after-sale concerns. Thirdly, with more and more digital services, innovative business models and active participation of suppliers, the real benefits for users are just beginning. For platform upgrade in the future, more interesting gameplay modes and quality products will be introduced.

Huot who is partner and risk management supervisor at 「Wishop」said: “"「Wishop」is breaking the existing e-commerce market pattern, and the shopping experience of games is leading a new e-commerce shopping model."

It is understood that the new round of funding will be used for the "City Partnership Program" which has been launched recently, additional suppliers, online advertising, user acquisition, and support for the company's new business development, technology, product and recruitment of operations team.If you are interested in becoming one of our city partners, or if you have a quality product or better business advice, you can visit the official Wishop website: https://www.wishoping.com.