2022-02-12
Amid climatic challenges and political boycotting, China is embracing technological innovation and green environment while hosting the Winter Olympics. Athletes feel free to participate in all events without any political impact, and viewers around the Globe have easier access to better watching experience backed up by all-inclusive streaming technology. Besides, the Game is not just a green one, but a safe one.
With the first full day of games tucked away, NBC posted some early numbers from the Beijing Winter Olympics and the glass seems to be half full. According to the streamer, Saturday was the most-streamed Winter Olympics day ever with 323 million minutes watched overall. Last night’s Total Audience Delivery (TAD), a metric of total views from linear broadcast, cable channels, mobile, tablets and connected TVs, reached 13.6 million viewers. This milestone ranks as the best primetime Saturday since NBC’s Tokyo Olympics coverage excluding NFL games and as the largest February primetime Saturday audience since the 2018 Pyeongchang Winter Olympics.
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