Recently, the Anhui Provincial Department of Culture and Tourism officially released the themed promotional film Beautiful Anhui in Europe. Rooted in the aesthetics of the East, the film seamlessly blends Anhui’s magnificent natural landscapes, profound history and culture, and vibrant local customs. It presents to European audiences the warm spirit of “Beautiful Anhui, Welcoming the World,” inviting them to embark on an immersive cultural journey.

Dialogues with Natural Wonders: Experiencing the Philosophy of Nature

The film opens with the first impression of a European travel blogger: “She is like a shy young girl, quietly hidden among the misty mountains.” From this poetic start, a remarkable journey unfolds. The camera glides past the cascading Jiulong Waterfall, unveils the fairyland-like Jade Valley, and moves through the picturesque Jingtian Mountain, the 1,800-year-old Chengkan Ancient Village, and Hongcun, a UNESCO World Heritage Site, in search of Anhui’s charm. At Shengjin Lake, a golden sunrise greets the viewer, accompanied by the melodious tunes of Huangmei Opera, leading the blogger through time and space to the homeland of the “Four Treasures of Chinese Study,” where China’s brilliant civilization was written. Here, one can immerse oneself in the profound cultural heritage of this land. The film paints Anhui as a place where tranquility and grandeur converge, offering European audiences a visual language through which to better understand the philosophy of Eastern nature.

Dialogues with Millennia of History: Sensing Profound Culture

Anhui is an important part of Chinese civilization. It is the birthplace of the “Four Treasures of Chinese Study.” Xuan paper laid the foundation for centuries of Chinese painting and calligraphy, while Hui ink and She inkstones nurtured countless artistic masterpieces. The film takes viewers deep into Hongcun, a UNESCO World Heritage Site, where the white walls and black tiles of Huizhou-style architecture quietly tell the stories of legendary Hui merchants. The camera also delicately captures fleeting moments of craftsmanship in Huizhou woodcarving, Xuan paper making, and Huangmei Opera—forms of intangible cultural heritage that showcase Anhui’s deep cultural roots as a cradle of Chinese civilization.

In recent years, Anhui has launched more new products, new experiences, and new forms of cultural tourism. The province continues to drive integrated cultural and tourism development, advance integrated regional tourism, and strengthen tourism as a pillar industry, thereby enhancing the overall quality of its cultural and tourism sector. With a global vision, Anhui is striving to establish itself as an internationally renowned tourist destination with worldwide influence. The Eastern invitation has already begun—Anhui, with its landscapes and culture, awaits kindred spirits from afar.